Educational institution: from distributor to partner

2 juli 2008 | Higher educational institutions create added value by delivering, upgrading, sharing and encouraging application of knowledge. This value should also be experienced as such by its many partners. For this good relationships with external and internal stakeholders are essential. Herman Heller, managing partner of Helder Inzicht, shows what strategic customer relationship management (CRM) might mean for educational institutions and how they could excel in it. “If educational institutions developed more intense and productive relationships, they could change from being a distributor of human talent, to being a partner in deploying that talent”.