Canada één in HO-branding
9 oktober 2008 | 
An international “brand” for Canadian education was recently launched, marking the latest national government’s effort to gain market share in the global education sector. Similar in motivation to recent campaigns developed by other countries such as the Netherlands, Malaysia and New Zealand, Canada’s new brand represents one pillar of the federal government’s strategy to recruit greater numbers of international students to Canadian institutions and to promote Canadian education overseas in the increasingly competitive international education marketplace.
An international “brand” for Canadian education was recently launched, marking the latest national government’s effort to gain market share in the global education sector. Similar in motivation to recent campaigns developed by other countries such as the Netherlands, Malaysia and New Zealand, Canada’s new brand represents one pillar of the federal government’s strategy to recruit greater numbers of international students to Canadian institutions and to promote Canadian education overseas in the increasingly competitive international education marketplace.
Om artikelen van ScienceGuide te lezen dient u ingelogd te zijn. Log hier in voor toegang tot artikelen.
Geen medewerker of student van een hoger-onderwijsinstelling? Klik hier om een zakelijk abonnement op maat af te sluiten.
Geen medewerker of student van een hoger-onderwijsinstelling? Klik hier om een zakelijk abonnement op maat af te sluiten.
