Leren scoren in Europa
‘Fortunately, much has been learned in recent years about themechanisms of successful knowledge transfer. The Science, Economyand Society Directorate has been tapping into a wealth ofexpertise, profiting from the insights of communicationsresearchers throughout Europe. Among those experts who havecontributed to the Directorate’s understanding of the subject areProf. Thomas Tydén, Director of Sweden’s Darlarna ResearchInstitute, and Dr. Alister Scott of the University of Sussex.
Both stress an urgent need to move beyond the one-way model ofdissemination in which researchers present their results en bloc asa fait accompli at the end of a project. Tydén and Scott areadamant that researchers actively cultivate dialogue with theintended beneficiaries of their work (i.e. policy makers and thepublic) and sustain that dialogue through out the lifetime of aproject.
Drawing on his experience in the public and private sectors,Scott maintains that the “relevance and impact of knowledge can betransformed through engagement” – engagement being Scott’spreferred term for effective two-way communication. Tydén, too,emphasizes the importance of involving knowledge recipients in theresearch process: “A basic rule for the transfer of knowledge isthat interest in assimilating the results of a study is promoted byone’s own participation in the planning of a project -responsibility engenders interest “.
Tydén’s insights are particularly interesting to the EuropeanUnion as they are based on Sweden’s three decades of experiencewith progressive research dissemination policies.’
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