Mobile and interactive
Now, a new
The software offered by BenchPrep lets student read content,take quizzes and have their learning process tracked and analyzedby a diagnostic tool that points out weaknesses in a given subject.Furthermore, students can interact with peers through live chatsasking questions on specific issues.
In this way, simple textbooks are turned into completeinteractive learning courses accessible anytime and anywhere. Thisapproach resembles an idea that is increasingly spreading amongacademics: that in times of
Competition for publishers?
The 7-month old BenchPrep startup, meanwhile, is faring quitewell with its new product. Having an existing user base of 200.000members, it plans to massively expand its reach backed up by newpartners like McGraw Hill and Princeton Review.
These might need to watch for increased competition. BenchPrep’sCEO, Ashish Rangnekar, however disagrees with that statement sayingthat “we’re not competing for the same dollar. Licensing toBenchPrep creates an incremental revenue channel that does notcannibalize their book products.”