Launched in 2004, Facebook has attracted over 900 million activeusers by now. Mark Zuckerberg’s creation is extraordinary inmultiple dimensions ranging from
Ranked by personality
People with certain character traits are more likely to engageon social platforms. The paper rates them on 5 dimensions, namely:”Extraversion (e.g., being outgoing, talkative), Agreeableness(e.g., being sympathetic and warm), Conscientiousness (e.g., beingorganized and prompt), Neuroticism (e.g., being nervous and moody),and Openness to experience (e.g., being creative and intellectuallyoriented).”
Narcissism and procrastination
“People scoring high on
“People who score low on Conscientiousnessare assumed to usesocial media as a way of procrastinating, hence, Conscientiousnessis assumed to be negatively associated with social media use.”Overall, organized and individuals are less likely to get addictedto Facebook, while they employ it as a tool to enhance their workand networking power. On average, women have a greater tendency toexhibit Facebook addiction.
Among students, procrastination is indeed often reported as theprimary outcome of Facebook interaction. The Norwegian researcherswrite that “social-network site use can lead to a variety ofnegative consequences such as decrease in real-life communities,worsening of academic performance, and relationship problems (Kuss& Griffiths, 2011).”
Are you addicted to Facebook?
The scale put forward by Andreassen’s team is based on thefollowing six criteria. Respondents can choose between (1) Veryrarely, (2) Rarely, (3) Sometimes, (4) Often, and (5) Veryoften:
- You spend a lot of time thinking about Facebook or planning howto use it.
- You feel an urge to use Facebook more and more.
- You use Facebook in order to forget about personalproblems.
- You have tried to cut down on the use of Facebook withoutsuccess.
- You become restless or troubled if you are prohibited fromusing Facebook.
- You use Facebook so much that it has had a negative impact onyour job/studies.
Answering “Often” or “Very often” to at least four of thesecriteria indicates that the individual is addicted to Facebookaccording to their research. The results are based on an analysisof questionnaires given out to 423 students last year.
Do not generalize findings
Dr. Mark Griffiths from Nottingham Trent University (UK) laudedhis colleagues for their findings but advised caution. In a
In fact, Facebook users themselves already use the website inmany different ways, e.g. for watching videos, playing games etc.From a psychological point of view, scientists should thereforedistinguish between addiction to activities on social media sitesand addiction to the site itself.